In these prodigious times where things are vaguely getting in a better position, WHERE ARE YOUR CUSTOMERS LOSING OUT?
Right, their mental and physical health, and where do you think they might begin with?
Correct again, GYM.
“Physical fitness is the first requisite of happiness” according to sir Joseph Pilates, and when we feel a bit dizzy, lazy, or heavy, shedding a little amount of sweat through working out makes us feel mentally happy and fresh as it heals our body and mind by releasing endorphins which thereby works as a medicine to elevate our mood spontaneously.
So, you already got an extra edge over the other service-providing industries. But the question now arises why would a customer give you the preference over your competitors? If we go by the facts and figures the Fitness industry is going to see a sharp increase of 7.5% according to IBIS World. And we know with the increase in business the competition also increases, doesn’t matter how awesome you think your interior is or how well equipped your gym is or even if you are cost-effective. What matters the most is how well-strategized your Marketing Plan is so that it targets the correct crowd or audience.
We know this could make you a bit edgy, therefore we are here to help you with the exact marketing strategy you need for your gym business to attract your prospective customers.
Step1# INCREASE SOCIAL MEDIA REACH DIGITALLY WITH EXYGO
People take this step lightly but it’s one of the most simple yet effective steps for your gym business. These days digital marketing is in trend and to make your gym business go trending you need to GO WITH THE TREND.
Nothing can increase your audience reach more than this as a beginner. Social media applications such as Instagram sponsored ads, Facebook ads, Twitter all have an enormous number of users from different community backgrounds who scroll through the social media multiple times in a day, which increases your chances to be seen and known not only by the one within your vicinity but also the people who are at a distance.
The other best thing about social media marketing or digital marketing is it’s very cost-effective and with Exygo you can ease up your burden of creating an attractive persuasive online existence.
Here you might be wondering HOW? Exactly why I am here.
Exygo is Free online appointment software that offers you an effective online presence in digital marketing with cost-effective rates thereby broadening your targeted customer base. You can easily create your customized Exygo webpage flaunting the services that you provide with all the add-on benefits and there you are! Good to go!
Step2# PROVIDE OFFERS AND PROMOTIONS SEASONALLY AND LET YOUR CUSTOMERS KNOW INSTANTLY WITH EXYGO
This goes just the same way we wait for some bumper offseason, end season, or festive sales to buy certain products that are cheap and the best at the same time. If you make your promotion plans in a way that some common festival is right at the corner, with waived membership rates, there are chances that customers will choose you over your competitors as who doesn’t want to look good with low maintenance rates?
But what if you miss the essential dates for which you were waiting eagerly? Don’t worry Exygo is like that best friend who never leaves your side once you make a bond!
With Exygo you can schedule your plan, set reminders, keep a check on all the promotional offers thereby marking all the events to cajole your customers without fail.
Step3# ARRANGE ONLINE GYM CLASSES WITH WELL-EQUIPED NETWORKS (such as WiFi, Phone/Laptop, Platform, Music, etc.) AND OF COURSE EXYGO
It’s still a pandemic out there that is threatening us from leaving our safe spaces even if it’s for our betterment sake such as GOING TO A GYMKHANA!!
What’s next then? As we distinguish lately how each thing is getting digitalized, same goes with your business. To create a safe space for your customers you need to be well equipped digitally, and some prerequisites for that are a stable internet connection, an online application where you can take online classes, a real good camera set-up, some good music, and a phone or laptop which would connect you to your customers.
But wait? What will Exygo do then? Exygo is an online appointment scheduling software that would remind you about your appointments and classes with your customers even if it’s online! And it also reminds your customers by sending text reminders easily with this online appointment scheduling software.
Step4# OFFER A ONE-WEEK FREE PASS FOR CUSTOMERS SCHEDULING APPOINTMENTS THROUGH EXYGO
I know what are you thinking! Why would I give a free pass to customers who book an appointment through Exygo’s appointment scheduling software? How will that benefit me?
Here I am my friend to give you an acing business strategy!
You can start exerting influence on your customers by selecting the BASIC pricing or the FREE pricing offer that Exygo provides for small line service providers. This will help you schedule prompt online appointments with your customers through text reminders sent through a phone with limited customers and appointments and simple billing. This would increase your customer base and also save your time as Exygo gives you timely reminders for all the prior appointments or engagements. As and when your customer base increases with the same you would have to upgrade to some professional or premium plans with Exygo’s online appointment scheduling software because by then it would have turned into an irresistible action that wouldn’t let you stay away from itself (‘it’ here Exygo). Yes, it makes your life a lot easier.
Step 5# PROVIDE SEPERATE MEAL PLANS FOR LIKE CUSTOMER AND SET REMINDER FOR THE SAME!
Yes! You read it right, as flawlessly stated by sir Jack Lalanne–
‘Exercise is King. Nutrition is Queen. Put them together and you have got a Kingdom.’
Eating right is a very big deal for the members who reach out to you for maintaining a healthy lifestyle through exercise and gyming. It plays a vital role in your weight loss and even your external as well as internal health. So, why not provide them with exactly what suits their body exclusively? You can create a personalized meal plan for people with the same health issues for example say, plans for one with Diabetes or Thyroid or any other health issue for that matter. Just create different meal plans for each one, with your expertise, jumble them when needed, and use them accordingly.
Now, how can Exygo help you with that? With Exygo’s scheduling software you can also schedule your business work in the calendar and it will never disappoint you. You would get timely reminders for your scheduled work and would never fall behind.
Step 6# FEATURE A GYM MEMBER EVERY MONTH BASED ON THEIR HARDWORK AND ASK EXYGO TO REMIND YOU!
‘One’s best SUCCESS comes after their greatest DISSAPOINTMENT.’ Competently quoted by sir Henery Ward Beecher, but this can create a completely contrasting effect on your gym marketing strategy if you do not praise the one doing immense hard work. Yes, they will be paid off for their hard work but recognizing that would also reap you infinite benefits.
When a member works hard and walks on your designed path and eventually loses weight featuring them and setting an example would encourage them as well as your fellow members. And with Exygo you can remember which member to feature when if you create a reminder with the scheduling software.
Step 7# FREE TRAINING SESSIONS
When you create free training sessions with a member as well as the non-member participants you do marketing for your business. Yes, you read it right! With free training sessions on your website landing page while signing in through any of the social media applications creates a great chance for all the prospective participants to get on a one-to-one training session with the trainer. This would encourage them to know you and your gym class in a better manner and also create a safe and comfortable space for your potential customers.
While winding up I would want to say, gyming and exercising is not all about getting a perfect model body such as the ads that we see, but it’s about imparting or conveying the right message to the right set of people using the right technique. Get that triple effect correct and you’ll get more members than you have room for. While using Exygo for the same you can at least have the inner satisfaction that with all the other workload and content creation that you have to cope up with, you will always get first-hand experience in regards to your text remainders, customers online appointments, and all the other schedules that you may miss if not Exygo existed.